"Our studies showed that there is an unfilled niche in the Middle East for high-quality products, especially for fresh pizzas that people can take home and bake for themselves," said Foodco Holding's chairman and Managing Director Ahmed bin Ali Khalfan Al Dhahry.Figaro's CEO, Ron Berger says "We are very excited that our very first expansion outside of North America is with such a distinguished, experienced and well capitalized group as Sense Gourmet." The franchise born in Salem in 1981 has close to 100 restaurants in North America and expects to continue to grow by 5 to 10 stores per year.
More from the article/press release:
The store had its 'soft opening' on June 25th. It is located at the Plaza Level Rimal Building, The Walk at Jumeirah Beach Residence, with a 2,400 square foot dining room and outside seating of 800 square feet. Sense Gourmet Managing Director and CEO Mr. Ali AL Qellawi will declare the outlet officially open at a ceremony which will be attended by members of the Sense Gourmet Board of Directors, Dubai Retail Properties officials and industry leaders.It's pretty exciting to hear Salem success stories happening all over the world.