David Versus Goliath
Coffee lovers in Salem are blessed with many choices for their morning brew especially on Commercial St. SE. You may have noticed across the street from The Northern Lights Theater a new drive thru Starbucks has opened up. Of course you noticed, you've probably purchased three lattes from there since it opened. I know for sure my wife has bought at least one. I guess the Starbucks folks have figured out what the Dutch Bros have known for awhile. People in Salem don't like to get out of their cars when consuming caffeine. Let's see, 2 Starbucks downtown, 1 next to Hollywood Video, Fred Meyer, 1, Lancaster, 1, I think, at least 2 Safeways have them. Do they have any in Walmart yet? My guess is there are around 10 places in Salem to get a cup of Starbucks coffee. So what are the chances of survival for the little coffee stand next to the new Starbucks called the Espresso Road. Just opened a few weeks, SBs already has a long line and the ER not much of a wait. I'll be optimistic and say that I never noticed ER until the SB opened next to it. Maybe SBs overflow will boost business next door and that side of the street will become a coffee destination. I wonder what would happen if you ordered from ER and walked over to SBs and drank at one of their tables. Drinking an Espresso Road is like voting for a third party candidate. It's like a protest against the system, a small gesture of disobedience. If you do buy your coffee from ER, display your cup proudly. Walk around town without the thing that keeps your hands from burning and show off to everyone which side you are on in the coffee wars of Salem. This is truly a test for Salemites to pick between a mega chain and a mom and pop.