Dutch Bros Putting the Squeeze on the Bikini Barista

The new Dutch Bros Coffee opened on Mission Street not far from the Bikini Coffee Co. I think we can start calling that section of Highway 22, "Caffeine Alley" based on the number of places you can buy a cup of joe between 12th Street and the airport. Drivers will need a pick me up in the morning as they drive down Mission because the city is trying to put up a red light camera at the intersection with 25th Street. Dutch Bros has been known for opening new stores on commuter routes next to existing coffee stands. This seems to be one more obstacle for the Bikini Barista to stay in business. A center divider was put in on Mission Street recently, making it harder to turn left into their parking lot than it is to walk across the border from Mexico. If your headed to I5 and don't want to bother with a u-turn on a major state highway and you don't want to contribute to the Dutch Bros takeover of Salem, your other options are a bus parked in front of the "Adult Shop" and a gas station. Maybe they offer a free cup with a fill up. That would be just fine for me.

26 comments:

Anonymous said...

I couldn't care less...it's coffee! Make it at home, put it in a cup, take it to the car!!!!!

Keith Prickett said...

I can't stand Dutch Bros. I can't believe people call it coffee. It's not coffee, they hardly make coffee at most Dutch Bros shops (mostly Americanos--not the same!). Not only that, but they use CHOCOLATE MILK to make mochas! WHAT ARE THEY THINKING!!!! That is NOT a mocha. Get some quality chocolate and take some time to make a good drink. Sometimes I seriously hate our "microwave" culture. We sacrifice so much for a little time and a lot of CRAP. Being the coffee snob I am I prefer small, local coffee shops with fresh roasted beans -- or as the other commenter said, make your own coffee at home using locally roasted beans! I love "Oregon Legacy" coffee roasters here in Corvallis (I think it would be worth it for some of you Salem folks to try this!) Now I wonder if there are any good local roasters in Salem?
Feel free to check out My Food Blog.

Salem Man said...

Keith, I like your blog, It always makes my mouth water.

Morgan said...

You've got to love Salem. I hate coffee, and I hate Dutch Bros even worse, but I love that little war going on there. I really can't believe people go to Dutch Bros and allow themselves to be called 'bra','bro','bud' and every other disingenuous greeting under the sun. But I guess I like that it's an Oregon company and not from Portland.

Dutch Tommy said...

I was just curious if our good buddy Keith took the time to realize that Dutch Bros does roast its own beans in Grants Pass, OREGON. I guess being only three hours from Salem wouldn't make it anything at all in the area of local. It did start as a small, Oregon company. And while he may not appreciate the use of chocplate milk over chocolate sauce or powder, there are people out there (myself included) that don't enjoy the taste of the sauce or powder. I have been a fan of Dutch for nearly ten years, and I am also a huge fan of amazing coffee places such as Stumptown. I do call myself a coffee snob, and I'm damn proud of my love of the Dutch.

laina said...

While I have become a Dutch convert (I love the chocolate milk mix), I do want to point out that the little coffee shop (Espresso to Go), in front of the Shell gas station on Mission and 22nd, is GOOD. They serve fresh Allann Bros coffee, just like the Beanery. I'm a huge fan of the cold blended mochas, no whip... and the service is always excellent. I just wish that when they run my debit card, that there was a place for me to leave a tip (I don't carry cash).

amy said...

My husband and I, along with our dog, used to frequent the Dutch Brothers on Market every morning. We always had personable service, and got to know the people who worked there pretty well. The remembered our drinks, were always genuine, etc.

We broke the tyranny, however, by purchasing a decent espresso machine for the home, and hitting Cash and Carry for the syrups needed to make our caramel latte and peppermint mocha each morning.

Anonymous said...

Has anyone tried Salem's Latte? It's behind Jori Zan's on State St., across from Sybil's Omlettes. They serve fresh Stumptown coffee and espresso, it's definitely the best espresso in a drive-thru in the Salem area. It's open mon. thru Fri. from 6am to 1pm. Check it out!! You'll be glad you did!

Anonymous said...

Maybe if you looked into the abuse and child slave labor behind most chocolate you would be thinking twice about what you say. Dutch Bros is one of few places that make sure their COFFEE and the chocolate they use don't come from slavery. To know that 90% of the chocolate an american eats was harvested from littles kids getting beaten by bicycle chains because the market value on Cocoa beans went down is horrible. Just think all the good candy bars you bite into (Hersheys, Mars,M&M'S,Cadbury,Nestle,)have all been tainted with a poor childs blood. You should look into, before you get so judge mental.

Anonymous said...

Keep supporting them (Dutch) and it will soon be your only choice in Salem! I'm not going to think about abused children when I drink my mocha, sorry...You probably shop at Walmart and buy made in China. Whatever!

guy who loves to eat said...

The bikini coffee company and dutch bros on mission street are both in for some more competition. STARBUCKS plans to open in the new shopping center currently under construction on mission street just west of Les Schwabs. I think this is great news for the consumers who will benefit from the competition.

Anonymous said...

If your headed to I5 and don't want to bother with a u-turn

How about YOU'RE instead of YOUR here.

Anonymous said...

Dutch Bros. is not coffee!!! Keith is right!! It is the worst thing I have ever tasted, very poor quality coffee. Local roaster or not there coffee blows. It taste horrible. I went there once and I will never go again. Its sad that we have made this coffee that "status quo."

Also, the kids that work in there are lame. As an oregonian I perfer snobby kids with tattoos, vintage clothing and gaged ears over kids with hollister tight t-shirts, and ridic tans.


Lastly, if you knew anything about the taste of coffee you would not drink that poison.

I'd rather drink McDonalds's coffee!!!!!!!!!!!

Take your Dutch Brotha luvin asses back to the trailier park!

Anonymous said...

Good! Push Bikini Coffee out. Places like that just support the idea that sex sells and ingrains in peoples minds even more that women are just objects.

Anonymous said...

Ya First off all you dutch bros haters, probably are depressed people who have no love for life and dont enjoy any sort of smiling faces. There coffee is yes not for everyone, but thats the same for everything. They have great customer service, always willing to remake any drink for free, and also strive to have perfect shots of espresso everytime. Unlike places such as starbucks. Which by the way will not, and has not slowed down the business that they have been getting. They have loyal customers who love they're yummy coffee!

Anonymous said...

Dutch Bros. is fake, Starbucks is too political, support a local coffee shop

Anonymous said...

Starbucks being competition for Dutch?? hahahahaha No. While worldwide Starbucks is shutting their doors, Dutch bros is expanding and growing! And I just think what "keith" said is hilarious. Dutch Bros is locally owned AND roasted. And since when is an americano not coffee? They also do french press. If you want filter, make it at home. Dutch bros isn't just loved by customers for the coffee either, it's the positive, caring people who serve every cup. I'm pretty sure your Bikini Barista isn't asking about how your sons baseball game went when you pull up with the drink ready in their hand because they remembered your drink and car. Dutch bros company has good roots. I will continue putting money where it is worth it to support. All you Dutch haters could learn a lot from this company.

Anonymous said...

as someone who spent a few too many years working for starbucks, i LOVE dutch bros. i would so much rather drink their americanos than a starbucks drip of the day. they are so much more affordable, so much better, and as for their "chocolate milk" mochas, they are amazing!! that's the only mocha i'll drink in salem. starbucks has heavy chocolate that makes your mocha silty with grit on the bottom when you're finished. gross.

much respect for dutch bros. and yeah, they're a little too perky in their hollister t-shirts and fake tans, but the service at starbucks is worse and worse everytime i go into one (which i avoid).

Anonymous said...

Why are people so upset about this? Its a free market and since Dutch is growing and expanding people must like it so keep your opinions to yourself and if you don't like it don't go there.

Melissa said...

Has anyone here been to Coffee In Motion the "bus behind the Adult Shop" ? If you haven't, you really should. I think they blow Dutch bros. and Starbucks out of the water! They use their own special blend of Millars wood roasted,fair trade, organic coffee, high quality chocolate and My Chai(which is awesome!)
They've been in business since 1999 before the Adult Shop moved in and before Dutch Bros. There are 2 other locations, one in South Salem and one in West Salem now.

Anonymous said...

Educate before you hate dear. DutchBros Beans are roasted fresh! Dutchbros also offers alternatives if you don't prefer their amazing chocolate milk! How about that amazing customer service too!! DutchBros is about the service as much as the coffee, it's a great way to start your day.

Anonymous said...

Not true. They do not use fair trade products...

bob_swalls said...

As a former DB employee of almost 10 years I have seen DB's customer service sacrificed for profits. The people in the stands day after day, talking to the people and making a quality product for them are being slowly phased out for teenyboppers wearing skinny jeans and bumping techno music. It's sad to see how far they've fallen, I will support small local shops instead of the future Starbucks like company that is Dutch Bros Coffee. AKA Travis Boersma Coffee

Amy aka Lavachickie said...

Hey Bob, sorry for the late follow-up. But my interest is piqued by your statement. I noticed at "my" Dutch Bros lately there was a FLOOD of idiot teens in "training." I was like WTH is going on, guys to the staff I knew. I got a pained look and an eye roll but no info. What the heck is going on?

Anonymous said...

I could write a novel right now on the speed, quality, and customer service actually embraced by Dutch Bros, but I will keep my post focused.

I love Dutch Bros and everything the company stands for. If it is not your favorite coffee, don't drink it, but learn a little bit about it before being rude.

Dutch Bros. was started by two brothers from a dairy family; all of the dairy products used are Dutch Bros milks, which is why they choose to use their chocolate blend for mochas. It's their specialty! If that isn't what you want, just tell them; they can make your mocha with 2% or as a breve if you would rather (or whatever other milk or nondairy option you would prefer).
Let's all love, though! I am a barista and I am happy to support anybody in the coffee industry. That isn't to say all coffee is to my liking, but I'm not going to use harsh words to put anybody down, so long as the company values its customers and employees. Ask questions before calling names.

Migo said...

I'm happy Dutch Bros is expanding. It's one of the very few coffee drinks I enjoy. While their customer service might be irritating at times, I prefer it to the relative indifference I've experienced at places like Starbucks and Stumptown and that friendly approach has been consistent across the numerous Dutch Bros I've visited in Oregon and Idaho. Dutch Bros. also has my respect after supporting an employee who defended himself during a robbery, when most other companies would have quietly fired him.