Coffee Wars and Bikini Baristas
A battle is brewing on Salem street corners to cash in on your craving for a cup of caffeine. When Dutch Brothers Coffee opened on Commercial and Owens, Break Point Coffee, across the street, countered by adding a flashing neon sign highlighting drive thru service. Just last week, the barista at Dutch Bros. gave me a free ice coffee when I mentioned that I'd never had one of their beverages before. Coffee Nation on Mission Street SE got Portland television exposure when they put bikini tops on their baristas. Then they changed their name to Bikini Coffee Co. to remind motorists once the press went away. The bikini idea is catching on. On Highway 22 on the way to Lincoln City, there's a coffee stand in someone's front yard advertising "bikini barista." No review here, you gotta see it for yourself. The latest is the Bad Ass Coffee chain with it's donkey mascot standing on the sidewalk waving in customers to it's drive thru. It's become a contest of who can be more outrageous, more in your face. Kind of like when Michael Jackson or Madonna get bad press for saying or doing something stupid and they sell more records. I must admit that I'll buy one of these three dollar coffees when I wake up too late to brew my own. But, I hate it when these big national chains try to change the names of the sizes. It's small, medium, large, just like our clothing. You can't expect that I'm going to learn a whole new language just for a cup of joe. Of course, they do this so you feel like you're getting something more for your money. So next time you fancy a half caf tall iced grande mocha frappucino latte with whipped cream and a cherry on top for $8.95 be sure to get your coffee card stamped if you can find it in your glove compartment. After you buy ten cups, the next is free.